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Irish Pensions Magazine Autumn 2016
Advertorial
Expert Opinion
Carmel Devine
Marketing Specialist
Standard Life Investments
Article Author
developments in the industry that make investment
funds even more compelling and customer friendly.
The launch of several absolute return funds in the Irish
retail market has to be welcomed, as the objectives of
the customer and the fund manager are absolutely
aligned – both seeking positive returns in all market
conditions.
The second significant development has been the
introduction of risk based multi asset funds. With risk
based funds the clients’ investment goals are more
aligned to their risk appetite. Unlike the days when
many customers were sold managed funds, today
advisers have access to portfolio management and
risk tools, giving greater choices that allow for more
personalised customers solutions, and also help
advisers strengthen their investment process.
Standard Life has been to the forefront of these
developments with the introduction of absolute
return funds (GARS) and the MyFolio range of risk
based funds. This year, we launched the Enhanced-
Diversification Growth Fund (EDGF) to the Irish
market. It combines our two principal strengths in
multi-asset investing. It utilises dynamic management
of traditional market investments, our core focus for
decades, and our recognised skills in absolute-return
investing. EDGF targets an equity-like return over a
market cycle (typically 5-7 years) with just two-thirds
of equity-market volatility.
Standard Life continues to lead the way in Ireland
when it comes to investment innovation. EDGF is
another great example of such innovation – and
it’s now available to members of corporate pension
schemes (both DB and DC), as well as a fund choice
on the Synergy range of pension and investment
products.
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